Magnet.me UX Research to inform Product Strategy.
The challenge was to bring the user back in the processes of the product team.
For almost 2 years I've worked for Magnet.me as a UX and UI designer.
Putting off Product decisions. The Product team had been staggered and split about a design decision for over a year. They ran split testing, but the data was not conclusive.
The product development was solely focused on using quantitative data, which was often not conclusive, had too run for months to get enough user data, and gave no insight into 'why' users behaved in certain ways.
Product Strategy was determined based on gut feelings and assumptions.
UX research and journey mapping. I set-up user research, sourcing from the userbase. CEO, CTO and CFO and product team (developers and designers) were asked to join the interviews.
Through 21 interviews, 3 journeys for 3 user types were identified.
- Student who is looking for internship
- Student who is looking for first job
- Young professional who is looking for next job
After participating in the interview the C- and Product team was convinced that regular user feedback was the way to inform Product Strategy and ensure speed.
Snippets of the job seeker journey.
Based on two main journey insights the product was redesigned.
1. The main hurdle identified was at the start of product usage. Users were overwhelmed when asked what they were looking for, without any guidance or context given.
We redesigned the search interface with success.
2. The main concepts and actions of the platform were not clear to the active user, like 'connecting' to companies and 'liking' jobs. Thus they did not interact much.
a. Therefore we redesigned the 'home' interface to create overview, show the interconnectedness of the platform and nudge to start engaging.
b. Moreover the onboarding was redesigned to 'gamify' and 'train' the user from the very first product usage! Read more here.
Snippets of the job seeker journey.