Magnet.me Improving Recruiter UX.
The goal was to get insight into the UX for paying customers and how to improve his.
For almost 2 years I worked for Magnet.me as a UX strategist and UI designer.
Summary: The platform has a student and a recruiter interface. The recruiter UI was not great and everybody knew it. But where to start? There was no idea of the main pain points, thus priority.
The input sales offered was pushed aside by the product team. The conflict between sales and development grew. Sales was frustrated that they were not heard and the developers were annoyed that their efforts were not appreciated.
UX Research I conducted 8 customer interviews to review the UX; to identify pain points and quick wins. During the interviewing I involved the UI designer, CTO, CEO and CFO.
- 3 interviews with start-up recruiters
- 2 interviews medium enterprise recruiters
- 3 interviews corporate recruiters
Recruiter Onboarding Reinvented: e-Mail strategies and interface upgrades. One of the main insights from this UX Research was that the product had a steep learning curve and little guidance along the way.
As a quick win the onboarding e-mails were identified.
The frequency was increased, the content was simplified, focused on explaining the main features and cross-selling relevant services. Next to this the main interface was redesigned to be more intuitive for new recruiters.
Enhancing Sales-Product Collaboration: I organized sessions to ease friction, resulting in two key actions:
1. An open feature request list for the sales team.
2. Bi-weekly meetings with sales and design stakeholders to review requests.This streamlined input from sales, clarified development priorities, and minimized distractions for developers.
In this way the sales information was used to the advantage of product development.
