Magnet.me Increase interactions on Home.

Redesigning home. The main sight was that students had no idea what the function of the actions on the platform were (like and connect). Therefore we designed, tested and iterated on an intuitive visual way of explaining and showing 'progress' on our platform. We guided the user through using the platform to their advantage with a 'visibility dashboard'.
On the same interface we experimentated with various recommended job feeds. Technically this was quite intricate with use of advanced recommender systems, and a good collaboration between devs and design was crucial.

Make searching (for a job) less daunting. One of the main insights was that students had no idea what to search for. We lowered the bar by giving suggestions based on their study background. This idea was rapidly prototyped and quickly tested by users. And soon followed up with implementation. This design increased searches with 23%*.

Notification design. Next to the home interface the notifications helped users to be updated on the platform and also to be guided in what actions to take next. The redesign focused on relevant data for the user and not to overwhelm. On the back-end the logic was created for making sure these notifications would work for all edge cases.

*Numbers are not allowed to be published, but give an indication.